The glorious prize!


This weekend I’m lucky enough to be in the city known to many as the Big Easy to watch the San Francisco 49ers and the Baltimore Ravens challenge each other for the biggest prize in football at Super Bowl 47. GENYOUth was co-founded by the National Football League, and in the almost two years since we signed our historic MOU with the National Football League and the National Dairy Council, I’ve been here twice as part of an incredible team of people responsible for many aspects of this awesome event. Like the NFL Experience which gives kids, and kids at heart like me, the opportunity to do things like catch touchdown worthy passes from NFL greats, run through mini combines and attend football clinics.
 

Delicious beignets at Cafe Du Mond!


 

My husband, Oren and NFL great Joe Theisman


 

Super Bowl Breakfast Challenge Winners talk with players about why they love football!


 
If you’re familiar with my background, you know I’m a HUGE sports fan. Two of my three boys play ice hockey, one plays soccer, I played high school basketball, and I’m quite certain that our newest addition, my lovely baby girl Jade, will play something when she gets just a bit bigger. Perhaps one of the things I like best about being here at the Super Bowl is the amazing ability of sports to bring together people from all walks of life. The adrenaline that being in the game, and watching one gives us when something magical, or even something heartbreaking happens, I think makes us all see past our differences. And through an athlete’s greatness, maybe we strive to be greater in our own lives. Bumping up against, and being amidst a boisterous crowd of fans often leads me to come up with ideas that I’d probably never think of sitting in an office at my desk. Do you know that feeling?
 
Growing up as an athlete, lessons from sports influenced my perspective on business and the role I play as GENYOUth’s CEO. On February 20th we’ll host our second Leadership Roundtable, convening corporate, health and wellness and government leaders, students, and educators to capture some of the same lightening in a bottle that can happen when people cheer and persever at a sporting event. In this case, a diverse group of big thinkers unite around a shared goal to support and nurture children’s health. A lofty purpose that’s bigger than all of us paves the way for action and outstanding outcomes.
 
So…here I am in the midst of my favorite kind of insanity. Smells, sounds, sights and the tremendous spirit of people routing for these winning teams that worked their butts off to get here. You can follow @AlexisGlick and @GenyouthNow on Twitter throughout the weekend for more photos and updates. I’ll be writing a post-Super Bowl blog post with my favorite moments from the weekend, and I’m also thrilled to share that one of our very own Fuel Up to Play 60 Ambassadors, Bobby Sena, who inspires me, wrote this post on the GENYOUth website with the top ten reasons he’s excited about the big game.
 
Maybe you’ll watch this weekend and get a similar urge to take on the world when you do. Because you don’t have to have a Super Bowl ring, a Heisman Trophy, or even athletic skills to be great. You just have to go for it!
 
Alexis
 

NFL greats Joe Theisman, Kurt Warner, Thurman Thomas, Kyle Rudolph, Demarcus Ware, Joe Thomas, Herman Edwards


 

Me and my son’s namesake, Kyle Rudolph